Supply Chain Architect for D2C

Will your Supply Chain
break as you grow?

Find out where it bends, before it breaks.

2.43.12.93.32.72.2SYSTEMS & DATADEMANDFINANCESUPPLYINVENTORYEXPIRY & LOT

Based on recent diagnostic scans, real data, not benchmarks.

GrowthbreaksSupply Chains.I’ve seen it before.

01
You are scaling fast. Your Supply Chain is not.
Stockouts. Supplier chaos. No planning logic.
Your team is stuck firefighting.
02
You know something is off. You just cannot pinpoint it.
Hiring a full-time Head of Supply Chain is expensive and slow.
You need the problem fixed, not another role.
03
Consultants give you slides.
I build a working operation.
Diagnose. Structure. Execute. Hand it over.
Supply Chain Diagnosis
OKR Roadmapping
Fractional Leadership
ERP Selection
3PL Structuring
S&OP Implementation
Demand Planning
Supplier Management
Operational Stability
Supply Chain Diagnosis
OKR Roadmapping
Fractional Leadership
ERP Selection
3PL Structuring
S&OP Implementation
Demand Planning
Supplier Management
Operational Stability

Three phases.
One outcome.

01
Diagnostic
External Supply Chain Analyst
6 to 8 weeks / Fixed fee

I map your Supply Chain with your team. I uncover how it really works and what is missing. You get clarity and a concrete OKR roadmap.

  • North Star and Target State
  • As-Is Process Map
  • Gap Analysis
  • OKR Roadmap
02
Structure
Fractional Supply Chain Director
6 to 8 months / Monthly retainer

I take ownership of the roadmap and drive implementation. I push decisions and move workstreams in parallel. Execution, not advice.

  • Target Operating Model
  • S&OP System
  • ERP and 3PL Steering
  • KPI Dashboard and Cadence
03
Stabilize
Supply Chain Advisor
Ongoing / Light retainer

Your system runs. I make sure it stays that way. I keep your team aligned, catch issues early, and step in when needed.

  • Monthly Review
  • KPI Monitoring
  • Escalation Support
About

Not a consultant.
An operator.

I am Marco Koehler.
I have run Supply Chains under real growth.

I push for above-average performance.
So your KPIs outperform the benchmark.
This is where most brands operate.
It’s not where you scale.
Out-of-Stock Rate
8–12%Typical for D2C brands
0%100%
The middle of average is still 10%. That is lost revenue. Every day.
OTIF — On-Time-In-Full
70–85%Typical supplier reliability
0%100%
This is considered "reliable". It means delays are part of your system.
Inventory Coverage
2–4 monthsWhat most brands carry
0 days365 days
This is where cash gets stuck. Or stock is still missing.
Start Here

Do you know where your Supply Chain stands?
Or only when it starts breaking?

No guessing.Just a clear score.
5–7 minutes.

Fundamentals

What is Supply Chain, really?

Most people think Supply Chain is logistics. It’s not. Logistics moves boxes. Supply Chain decides which boxes exist, where they sit, and what they cost you when demand shifts. Get it right and growth scales. Get it wrong and you’re out of stock on bestsellers while sitting on dead inventory.

AI & Technology

How AI is changing Supply Chain

The honest answer: less than the headlines suggest, more than most operators realize. AI won’t replace your planner. But it’s already changing how forecasts get built and how exceptions get handled. The brands pulling ahead fixed their data first, then layered AI on top. Sequence matters.

Hiring & Consulting

When does it make sense to hire a Supply Chain consultant?

Not when things are calm. Not when you’re under €5M. The honest trigger: you’re growing fast, your spreadsheets are breaking, and nobody owns the full picture end-to-end. If you’re scaling past €15M revenue without a system underneath, that’s the moment. Earlier is too early. Later is expensive.